CStories

Thomas Allen Publishers and Cormorant Books partnered to launch a sales campaign for ebook singles, they need an entire visual communications strategy.

KMD provided creative direction and production services for “Get Into Our Shorts” campaign. The communication strategy included design for a website, contest and promotional collateral, print and web ads, and a social media campaign.

The Challenge

Establish a brand did not exist for a launch campaign.  Roll “Get in your Shorts” campaign out on multiple platforms – national print and digital advertising, eblasts, social media.

The Result

Higher than predicted returns on visits to the new website; extremely impressive statistics on consumer engagement; and an invitation by the client to proceed to a second phase.