Burak Jacobson Research Partners Web Site

Completed a strategic review to re-position their company to be more competitive and to take advantage of current technological advances. An updated web presence was a main goal of the strategy. www.burakjacobson.ca

KMD provided creative direction and design services for the new brand positioning “The Stories behind the Data” concept. The communications strategy was split into two stages:

Stage 1: Basic Website with interactive elements (completed),

Stage 2: Incorporate original content and social media to generate user engagement and traffic for the website (in development).

The Challenge

Ascertain the sales process and key target needs and align behind a new brand positioning. Structure the site to incorporate future social media and content development strategies.

The Result

Setting benchmark analytics for site visits, page views and engagement in Stage 1 to achieve objectives for these and other key measurements in Stage 2.