Market Logics approached KMD to design a brochure and individual inserts for Stephen Bishop, a top financial advisor at Raymond James in Nova Scotia.
Raymond James Head Office provided the corporate Brand Standards to follow. Once the client was pleased with the final content and design, it was reviewed by head office marketing and compliance.
The concept developed with the client was to feature real people and real stories. Original photography was used for the brochure and their actual clients helped to develop powerful testimonials showcasing Stephen Bishop and his team. Royalty free stock photography was purchased and licensed for the use on the inserts.
The content written by Market Logics is unique and the focus is on Stephen’s actual clients and lines of business.
This strategy is now being used with other top advisors across the country.